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Project
Iceberg: Protecting the Intellectual Property and the Trade Secrets
of Aurora PhotoArts. - This
Summer, it is full speed ahead.
Sunday,
December 28, 2014 - Tampa Bay Photography and Design Blog Post by Chris
Passinault
Mosaic
Class schedule. Ramping up business operations. Curtain Works and Phantom
Shootouts to be rebranded. Drone update.
I have
a few opinions in today’s “news”, so I elected to
make it a blog post, instead. A new blog post is overdue, anyway. Enjoy.
Mosaic
Class web site deployment schedule.
Starting
out, the mass production and the deployment of the fleet of Mosaic Class
marketing and support web sites should, and I repeat, should begin sometime
in January 2015 (I know, I should not even say or announce anything
at this point because of all of the delays. I, too, am sick of the endless
announcements that I am making, but it is time to do something about
it). There were obviously delays. The delays, however, were due to outside
projects, such as Tampa Bay Film and Frontier Pop.
Once deployment begins, too, it will be at 50% of what was originally
planned, to free resources for the construction and the maintenance
of other projects such as web sites. This means that, instead of a deployment
schedule of 6 months, ending in the Summer of 2015, that deployment
of the fleet of Mosaic Class web sites will now take just under a year,
to end in late 2015, although the main web sites in the fleet will be
fully operational in the Summer of 2015, and they will be everywhere;
remember that we will be building and deploying one every two weeks,
or two per month. There will be more than enough web sites by Summer
2015 to give everyone out there who is trying to compete with Aurora
PhotoArts some major grief. 2016, on the other hand, will be far worse
for them; it will be a nightmare.
I have been working with some professional models lately, too, and I
am toying with the idea of building and deploying Mosaic Class web sites
for two of them, which would be Stephanie and Paulina. I have not yet
decided if I will do this, however, for a number of reasons and conflicts;
the main reasons would be that I do not want to use front line Mosaic
Class sites to show the work of other photographers, and front line
web sites are usually restricted to exclusive first party use and banned
from being used for second and third parties. In other words, I would
not usually sell a Mosaic Class site to a client (Although the Mosaic
Class site was designed back in 2011, and has been in development for
the past three years, now going on four, it is still considered to be
a new web site design, despite the development of its 4th Generation
successor, the Aurora Class, now underway. The Mosaic Class will be
fully operational in 2015, and the Aurora Class will probably be deployed
sometime in 2017, as the Aurora Class is still in the conceptual stage,
though the Mosaic Class is literally a web site designed for a 10 year
operational service life which could end up being a 14 year web site
taking into account the development time; The Mosaic Class will be in
front line service for at least five years, which means that the Aurora
Class won’t actually replace the fleet of Mosaic Class sites until
at least 2020, and it is possible that the Mosaic Class web sites will
be in front line service until 2025. The Venus Class, the predecessor
of the Mosaic Class, and the main one which is still operational at
the primary marketing and branding domain names of TampaLooks.Com and
AuroraPhotoArts.Com, was designed in 2005, which means that the Venus
Class was a 10 year web site; the Venus Class was a very effective web
site, too, along with its stripped down Huey Class web site. By the
way, both of those domain names will be switched over to this main Mosaic
Class web site in January 2015, and the existing Venus Class site being
used at the current operating domain name is scheduled to be replaced
by a new Mosaic Class web site in 2015, as is the one under Passinault.Com;
there are currently two Venus Class web sites online, to be retired
from front line service in 2015, and if I can get the issue with the
centering code sorted out with the Venus 3 variant, I will be selling
those sites to clients for their use, as the Venus Class has a great
track record. One reason that we took our time in developing the Mosaic
Class was because, unlike the Venus Class, the Mosaic Class was designed
to be mass produced, which meant that all of the details had to be as
perfect as possible so that mistakes would not be replicated along the
entire line and make fixing the sites a major, expensive project down
the line. The Mosaic Class site is a front line, highly advanced late
3rd Generation marketing and support web site which was designed using
proven concepts and technologies, designed to be cost-effectively mass
produced and maintained, and which is actually expendable, which would
be like making a couple of thousand F-22 Raptors and not caring if a
few were shot down along the way. There will be so many Mosaic Class
web sites, in fact, that it really won’t matter if we lose a few
along the way, as no one will ever be able to find them all and get
them all penalized. Not that we will be doing anything wrong to deserve
getting penalized, however. That said, to the average user, they will
think that the fleet is all one web site, as the sites, although each
one actually being different, will look the same; they will be frustrated
that that “one” site keeps coming up at the top of most
search inquiries for photography and other relevant searches).
Regardless, the deployment schedule would be slow at first, too, because
I have to build a Spectacle Class stealth web site for an ongoing Aurora
PhotoArts business program, as well as a web site for the modeling jobs
program. The modeling jobs program web site was almost completed back
in July, but someone bought the planned domain name just before I was
ready to. As a result, the almost completed web site was launched anyway
under an alternate domain name with the same keywords (just to burn
whomever bought the domain name that I was set on using), because the
content was keyed to the planned domain name, and then left adrift on
the Internet; it is up now, but I am not going to link to it. Ironically,
due to advanced developments, the information on that first web site
is already outdated, just like the information on Tampa Shootouts, a
web site which I will talk more about later on in this blog post.
The modeling jobs program is important for the long term business goals
of Aurora PhotoArts and the network of modeling resource sites which
I have. Aurora PhotoArts will be a leading supplier of modeling jobs,
legitimate modeling jobs which would pay professional models, in the
Tampa Bay area and in Florida. Obviously, too, I would not require any
professional model to buy anything to be considered for these jobs,
nor would I market with these jobs in order to lure the models in to
sell them something. This is how scams work, and I am not a scam. I
will not use deceptive marketing to get business, and I will not sell
things to models as a requirement for them to be “considered”
for the jobs (Go ahead. Test me on this. I’m ready, and I will
not be caught doing anything wrong. You see, unlike those scams out
there, I know what I am doing. I can make money without running a scam,
and even if it were tough to make money doing something, I would never
resort to running a scam. If anyone claims that I am a con artist or
that I am running a scam, it’s really unfair, because I am not
doing anything wrong, and I demand that they prove it. I will ask “why?”,
and I encourage others to ask questions, too, so that they can qualify
their slander; don’t be surprised when they can’t prove
their allegations, and that their lies and misguided, petty opinions
are exposed for what they actually are. Just because I am smarter than
my opponents does not make me a con artist, and just because they can’t
compete with me does not make what I do a scam).
So, how will I be able to sell modeling portfolio photography services,
talent headshots, and other support services to models and talent, which
is my primary market and the speciality of my company, AND also offer
modeling jobs, without it being a conflict? Well, I have figured it
out, and I can legitimately and ethically do both; being in the position
to offer paying work to models and talent, too, will cripple local modeling
and talent job scams by offering a professional, ethical, legitimate
alternative to what is out there, especially since what is out there
are not really jobs. I won’t go into how online, however, because
I have no interest in teaching others, including aspiring competitors,
my solutions; I am not in business to teach those who aspire to compete
with me, nor future competitors, the business.
Notice, too, that I am not acknowledging that I have any current competitors.
I don’t, in my opinion and according to my research (I won’t
when I start making independent films, either. I will explain why in
my next blog post over at Tampa Bay Film, once I get the new blog going
and updated regularly). No one does what I do, nor can they (and this
goes way beyond photography, too, as photography is only one facet of
something much more complex and intricate. I am all about the full package,
and about offering the best value in relevant services. Sure, there
are better photographers out there, but I am one of the top photographers
in this market, and I am THE best choice for modeling portfolios and
talent headshots, which is something which I specialize in and which
I have proven time and time again over the past 12+ years leading the
Tampa Bay market in these services. I offer much more than just photography,
though, which means that I do not have competition, especially since
most “photographers” out there have to settle for less,
which is what they actually are able to do, by shooting weddings, consumer
portraits, events, and lurking in the shadows of events such as faux
fashion modeling events. Just wait until I show up at the events, too,
and then they can be intimidated by a real professional photographer
for a change). No one else does what I do. It is my opinion, too, that
some “photographers” who aspire to compete with me are idiots,
and that they will be their own undoing (although going up against me
would be far worse, which is why most of them don’t even try.
They may not know much, but at least they have the sense when they are
outmatched and know better than to go up against me). What they do and
try to do simply bores me, even worse, what they do is bad for models
and talent, and none of it comes close to competing with me on any level.
Jonathan, Darryl, Kevin, Michael, Anne (the trouble-making “photographer”,
not my model friend), Kyle, Koopa, Dewayne, Alex, Michelle, Larry, XZanthia,
Pedro, Robert, Mark, Amy, Ron, Neil, Sophia, Jennifer (I was at an event
recently, and someone said that she, too, was a photographer. I rolled
my eyes and said “If she says so”) several others, and even
Jose, I am looking at you........ I have no respect for any of you,
and you are all, in my opinion, idiots; it is also my opinion that you
are all unprofessional and cannot be trusted, and that some of you are
unethical (I am at the point where I tend to avoid photographers who
name their “companies” after themselves. You don’t
see me calling my business “Chris Passinault Photography”,
do you? Why is that? Why is it called “Aurora PhotoArts”?
Why is my second photography company a different name? Because I know
what I am doing, and know all about branding. Those guys don’t,
obviously). Many of you also try so hard to work with models and talent,
which annoys me, and you ruin them with your “work” (I don’t
want to work with many of them after you are done tainting them. I will
not work with models such as Jillian, Krissa, Angee, and several others
over the B.S. that I have seen the past few years, and some models whom
I have met in the past three months are also models whom I will not
work with, as I consider them tainted, especially after the unprofessional
way in which they have behaved. Remember, models: I call the shots,
and I decide whom I will work with. If I have issues with you or with
the people whom you associate with, I will NOT work with you, and that
will be a bad thing in the future because I will have the jobs which
you will want to book. I could care less if these models decide that
they don’t want to work with me, as well, because it is their
loss, and in the future, when market reality forces them to change their
mind, it won’t be up to them. I decide! So, am I afraid of these
models getting mad and about them hurting my business? No. Consider
my target market; that is all that I am going to say, as they are not
my target market for what I am selling). I am very much looking forward
to watching all of you give up and go away..... All of this has happened
before, and it will all happen again. After all, what happened to Rick,
Doug, and their gang of photographers, as well as “photographers”
such as Jayson, from a decade ago, “photographers” who could
not compete with me? Where are they now? They all gave up and moved
on. In contrast, I am still here, with the experience of defeating them
enhancing me in the present.
Of, course, with the modeling and talent jobs which I will be offering,
many of these characters will no longer be able to operate, because
I will have worthwhile jobs which actually pay. This is another reason
why the modeling jobs program is so important.
Which reminds me. I have to get the new modeling jobs site up in less
than two weeks. In the past few days, over Christmas, there have been
a lot of developments on that front, as the modeling jobs program has
expanded to be a talent jobs program, although most of the jobs will
be for models.
Ramping
up business operations
Although
I have been booking photography work in modeling portfolios and in talent
headshots consistently since 2001 or so (it happened gradually, and
I could not tell you when my first booked shoot was, as this all evolved
over the years with the paperwork hanging in there; things just happened),
the real master plan for Aurora PhotoArts, which began development in
2007 leading up to the crash of the economy, went into a hold with further
development in 2008, and then entered development hell in 2010 while
I continued to book shoots as I have in the past, is about to be unleashed.
2015 will be a very interesting year, and Aurora PhotoArts, a market
leader for over a decade, will become an undisputed photography and
business superpower and an industry leader, no longer limited to leading
the Tampa Bay market.
Aurora PhotoArts is being rebooted, and some elements of that reboot
began showing up in 2011. New marketing and support tools will come
online in the coming weeks, and the master plan will undergo a full
rollout in January 2015, with everything expected to be up to speed
by the end of January (Update 02/02/15: Delays with Tampa Bay Film and
with Frontier Pop have delayed this. I have a lot going on. I expect
this to be rolled out and up to speed by Spring 2015, however. I can
afford to wait, and do things right. I am not rushing this).
Our successes in 2015, with many of our claims proven to be true, will
attract the attention of a lot of others.
With the anticipation that others, such as photographers aspiring to
compete with us, will try to figure out how we do things, our new security
measures, built into every aspect and facet of our new business, will
be in place to protect us from being plundered. This, too, is a lesson
that we have learned over the years, as a over decade ago we began catching
“photographers” stealing from us, which made us wonder if
they were legitimate or not (well, obviously, stealing is wrong, so
they did prove that they were unethical and that their clients could
not trust them).
Likewise, situational awareness is something that is built into our
business model, which is needed when we will be actually running the
entire market itself. We will keep an eye on all of the players, as
well as the wannabes, what they do, whom they work with and associate
with, and will deal with issues as we identify them. We have been conducting
ongoing operations in the market since 2008, and in 2014, these operations
have increased in frequency as well as effectiveness. We have even begun
running emergent pattern studies which have been accurately predicting
what the players in the market will do long before they do it, and these
patterns have been so successful that, in November, we cancelled a shoot
with a model because we knew that she would work with a certain “photographer”
who was on our watch list; we can now effectively predict the future.
Several weeks later, our prediction came true, and she worked with that
photographer; something which was not a result of us cancelling working
with her, as she would have done so regardless of if she worked with
us or not. Another prediction that we will make is that opportunities
for that model and “photographer” will diminish in 2015
as several hundred factors which we influence come into play. This is
but one of many examples.
Our ongoing situational awareness strategy also readily identifies,
logs, and cross references the weaknesses of others in the market, as
well as their strengths, putting us in the position of leveraging our
assets so that we play to our strengths and position others to play
the game on our terms. We know exactly what buttons to push, and we
do push those buttons.
Just remember, people, we were here, first, and we figured out all of
the details, the conflicts, and the interactions over a decade ago.
Respect the master before you attempt to do whatever it is that you
are trying to do, primitives. With so many of you acting as if you discovered
fire and with you trying so hard to reinvent the wheel, there really
is no reason for your presence in the market. You can’t compete
with us, you know it, and you just need to give up and quit. Do you
really think that you have more to offer models and talent than we do?
Keep dreaming!
Remember: Why do not merely just run a business. We run the market.
We also believe that business is war, and our business is engineered
with that mindset.
Oh, and what’s this...... Could it be that we have a second photography
company, with new, powerful branding, emerging in the market in 2015?
This company is designed to prey upon the competition, too, so things
will get really interesting.
Curtain
Works and Phantom Shootouts to be rebranded.
This
is something which went into high gear about a month ago.
Basically, it is the same game with a different name, but is much more
advanced, with many processes dramatically improved, such like we did
with the successor to Tampa Shootouts.
Tampa Shootouts came into being back in 2011, after years of research
and development. Well, the past three years have been really interesting,
and what is now up on Tampa Shootouts is outdated compared to what we
are working with, now. In fact, if someone were to take what is up on
Tampa Shootouts and try to compete with us with that, they would not
be able to. What we are working with now is vastly superior.
It was decided to retire the Tampa Shootouts branding, salvage and further
develop the many great ideas which came about from the program, and
bring things up to the level where they need to be. Tampa Shootouts,
it was decided, however, will be left online as a relic of that development,
at least for the foreseeable future.
We needed new branding with the updated concepts, too. We decided to
eliminate the term “shootouts” from the branding, too, as
it has a negative meaning which often has nothing to do with photography,
photography events, or with what we will be doing. The Athena Shootouts
and one of the other programs were also expanded into stand-alone properties
and branding.
So, Tampa Shootouts is currently closed, as it is outdated, a relic
of the last generation of event properties and concepts, and successful
as a development program instead of an actual event series, which was
not intended in the beginning, but which worked out fine.
The new event properties will be revealed in 2015, as resources from
Aurora PhotoArts and our other talent resource assets support a rather
interesting symbiotic business. The old Tampa Shootouts consisted of
a total of four web sites, two of which have now gone offline permanently
(a waste of two perfectly good Pioneer Class sites) . The new ones will
consist of three web sites and a total of five domain names. Those monthly
photography events? Well, those will be scheduled as-needed, and should
average about once per month, with the option of going monthly if we
decide to.
One of those new web sites will be for the replacement of Curtain Works
and the Phantom Shootouts, as those brands will be redone. The research
and development program formerly called Curtain Works will be called
a different name, as a secret ongoing internal Aurora PhotoArts research
and development program along the lines of which has already been described
on this blog, but more advanced. The program will be executed in secret
photography events which were formerly called the “Phantom Shootouts”,
and which will now be called something else; this all directly ties
into and is related to the successor of Tampa Shootouts.
As it was said before, no other photography company in the world with
have the research and development program, or the investment into such
a program, as we will.
Quite literally, this will make Aurora PhotoArts one of the top photography
and design companies in the world in the next few years, with capabilities
and resources that no one else can even approach, which will be a nightmare
for many in the Tampa Bay area attempting to compete with us, and will
put many of them out of business.
Speaking of research and development.........
Drone
update
Development
of our drone programs has evolved dramatically since the last update
on this blog in September of 2013. As of now, December 2014, we still
have the programs previously described, such as the stealthy, long-endurance
RK-2 Ghost, as well as other type of drones, which include rotor drones
and drones which don’t fly, including drones which do it all.
With rotor drones, developments have been particularly exciting, as
we bought our first rotor drone, a small quad rotor, and have been experimenting
with it, as well as learning to fly it, since the Spring of 2014 . We
have designed a high endurance, heavy lifting rotor drone with an array
of lighting and retractable landing gear. We also designed a high speed
tactical rotor drone, a fighter drone, as well as a much larger tactical
drone expanding upon the design, a drone which will become our flagship
rotor drone aircraft. This drone will be about ten feet in length, has
four main 18 inch rotors, weighs about 50 LBS, can fly for up to an
hour, and can fly itself using GPS waypoints, as it is a programable
“true” robotic drone. This drone is highly maneuverable,
and flies at high speed, as well, and can be flown as well as fly itself
(This drone will cost about $5,000.00 per aircraft, and I plan on building
a fleet of between four to five. Watching these drones fly at high speed
in formation will be impressive, as well as intimidating to the “small
fish” “drone” operators out there attempting to share
the same airspace with their turn-key, “toy” DJI Phantoms;
these drones will make a Phantom Vision 2 look like a cheap toy, as
well as its successor, the DJI Inspire; it will be vastly superior to
the heavy lifting professional drones out there in the same price range,
too, and will make them look like cobbled-together tinker toys).
We also designed a high speed tactical stealth drone called the Peregrine,
which has tricycle retractable landing gear for take-offs and landings,
direct and ambient lighting, and can maneuver at high speeds. The Peregrine
is so stealthy, in fact, that it can hover silently a few feet overhead
without being detected, because it flies silently (our large tactical
drone can’t do that, and neither can the smaller fighter version).
Like most of our drone projects, the Peregrine is designed low/ high
observable, with a low observable design platform which can instantly
be configured, in-flight, for high observable characteristics, which
is important for operations such as showing the flag, or in flight modes
where we do not want others to be able to analyze the true capabilities
of the aircraft. The Peregrine is extremely classified, and one reason
that it is so secret is that we will have to file a patent on it; You
are lucky that I am even revealing the name and some of what it can
do.
We have hybrid drones, too, blending what we have been working with
with what we have learned. We have drones which can fly undetected for
hours, much like the RK-2 Ghost, in an active standby mode, and then
can quickly fly off to other areas to intercept and engage other drones
as needed, either unseen or seen, depending upon what is needed and
what we decide to use it as. Unlike the Ghost, which is a tactical reconnaissance
stealth aircraft, this particular drone would be a highly maneuverable,
fast fighter designed to overwatch a large area and then intercept other
drones if needed (obviously, I am going to be as territorial about airspace
as I am about the market. These wannabe’s with their cheap drones
need to go away and leave the airborne work to the professionals. As
far as anyone else trying to challenge my drones, well, I am not at
all concerned about that, especially since my drones can outperform
them and I will have integrated assets working in concert to protect
my assets).
There are more, too, but we can’t go into that now, as some of
our drones are secret, and many will never been seen or observed by
the public. For the drones, we are currently working on an organization,
and perhaps a business, which will develop, build, test, and mass produce
these different types of drones (I already have one web site up to support
some of this). Eventually, we will command the largest private air force
in Florida, although, as we have said before, the drones are not limited
to ones which fly. We are working on drones for security applications,
drones which operate on the ground, and drones which operate on and
below the surface of water, as well as drones which are not limited
to these types.
With that, I bring this blog entry to a close, and leave you all to
imagine, and wonder...........
Indeed, if I were to allow those who aspire to compete with me to see
just what they are up against, they would give up and quit.
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